Linktree tells you a link got 400 clicks. It does not tell you that 290 came from one TikTok, from inside the TikTok browser, from Brazil, and none of them paid. This does.
Demo panel, illustrative numbers.
Which platform's traffic was worth making more content for, which countries clicked without converting, and how dwell time on the bio page related to clicks through to the paid destination. The content calendar changed because of it.